Web 2.0 is a commonly used term in the wrong way. Some people use the term to refer to a particular graphic design style, but that’s not what Web 2.0 is really about. Web 2.0 is user-generated content.
This means that visitors to your site generate most content on the site, unlike the site owner or writers who create the content. A perfect example of web 2.0 is Squidoo. Squidoo is a social network that is a type of web 2.0 site.
Although the site posted some of its own content, such as the lens top blog, the vast majority of the site was built by individuals who create their own pages within the site. When a user enters the site, they are allowed to position themselves as experts on any of the AZs (even they have a separate section for pages R and X that are kept by general audience G).
They create a unique page on the Squidoo domain, with all sorts of information about their niche topic. They can create or join groups and post on the SquidU forum to communicate with others in the community.
One of the oldest types of Web 2.0 sites is the forum. Forums are almost as old as the Internet and were one of the first types of web 2.0 concepts. Other very old web 2.0 predecessors were guestbooks, free link sites, and classified ads sites.
These days, Web 2.0 sites are more complex. Instead of simply posting messages on a forum, users can usually generate their own profiles, create their own custom pages, and have more involvement in creating the site and its content.
There are many different types of Web 2.0 sites. MySpace and Facebook are two well-known socialization sites. Blogger is a very popular blog platform that allows people to develop a journal or online journal.
Twitter is somewhat like a blog, only users post very small fragments of content in each post. Social bookmarking sites such as StumbleUpon and Digg allow users to post their favorite links and allow other people to vote on these links.
Squidoo and HubPages are two sites that allow people to create information pages about specific topics, such as a single-page website about a particular topic, similar to Wikipedia. The basic function of web 2.0 sites is to allow users to post their own content on the site.
Web 2.0 sites can be implemented for marketing purposes if they are used correctly. The key is to sink into the community and become known as a real person rather than an unnamed trader who hopes to pay for generalized traffic generation ….